Privacy Policy
Personal information we collect
When you visit the Site, we may collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies that are set on your device. In addition, as you browse the Site, we collect information about the individual web pages or products you viewed, which websites or search terms referred you to our Site, and information about how you interact with the Site. We will not refer to this automatically collected information as “Browsing Information” hereafter.
We collect browsing information using the following technologies:
– Cookies are data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
– Log files” track actions that occur on the Site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– Web beacons,” “tags” and “pixels” are electronic files that are used to record information about how you navigate the Site.
In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address and phone number). We refer to this information as “Purchase Information”.
When we refer to “Personal Information” in this Privacy Policy, we mean both Browsing Information and Purchase Information.
How do we use your personal information?
We use the purchase information we collect generally to fulfill orders placed through the Site (including processing your payment information, scheduling shipping, generating invoices and/or order confirmations). In addition, we use this purchase information to:
Communicate with you;
Review of orders at risk of potential fraud; and
Based on the Site usage preferences you have shared with us, we will provide you with information or advertising related to our products or services.
We use the browsing information we collect to help us detect potential risks and fraud (in particular, your IP address) and, in general, to improve and optimize the Site (for example, by generating analytics about how our customers browse and interact with us and to evaluate the success of our marketing and advertising campaigns).
Sharing your personal information
We may share your personal information with third parties to help us use your personal information as described above. For example, we use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: Privacy Policy – Privacy & Terms – Google. You can also opt-out of Google Analytics here: Google Analytics Opt-out Browser Add-on Download Page.Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information that we receive, or to protect our rights.
Behavioral advertising
As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, you can visit the Network Advertising Initiative (“NAI”) educational page at FAQ – NAI: Network Advertising Initiative.
You may opt out of receiving advertising by following the links below:
Facebook- https://www.facebook.com/settings/?tab=ads
Google – Ads Settings
Binge- Personalized ads – Microsoft Advertising.
In addition, you may opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info.